Agrible’s CEO, Chris Harbourt, led a breakout session at the 2017 Illinois Farm Bureau Farm Income and Innovations Conference. The conference took a deep look into how changing consumer desires, supply chain management, and public policies are impacting agriculture. Harbourt’s session, Decoding the World of Ag Technology: How to Succeed at Farming for the Future, discussed how technology is changing the agriculture industry.
We sat down with Harbourt to discuss his session and the importance of the issues shared at the conference.
What did you talk about during your session?
I focused on the AgTech landscape, the great companies out there, and gave examples of some of the companies I hope “make it”. There are some companies that work in key areas that have real impact on a grower's operation. I connected all of those items back to sustainability, the focus of Agrible, and the opportunity in Agrible sustainability programs for growers.
What were you most looking forward to at this conference?
I’m happy anytime I get to talk to farmers, share a bit of knowledge, and listen to their thoughts. It’s the same things that are swirling around in my head all the time. I live this stuff, immersed in ag every day, all day and in my spare time. Every conversation, expression, laugh from the audience, and question helps me justify the focus and dedication to a great set of customers.
Why are these issues important to discuss?
Sustainability is important to discuss with growers because we live in a time where consumer pressure, social networks, forward-thinking food companies, and a focus on nutrition are all creating an opportunity for farmers. Farmers can show the world how good of a job we all do growing the grain, and how a sustainable crop is worth more in the marketplace as a result.
How is Agrible helping to solve the challenges that you are speaking about?
Agrible is exactly what the supply chain needed, at exactly the right time. We connect the stories of how food ingredients are grown through the products we buy in a way that creates a connection for consumers back to the earth.